Albert Einstein said: “Two things are infinite: the universe and human stupidity; and I’m not sure about the universe”. He didn’t know about ÜBERGRID theme.

Infinite scroll has been called autopagerize, unpaginate, endless pages.

Advantages:

– Users are retained on the site far better.
“Users are less likely to continue on to the next “page” if they have to click something versus it being delivered automatically to them”

– Requires no adjustment in a user’s typical reading habits.

– SEO-friendly and Accessible